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            <itunes:name>Whitehat SEO</itunes:name>
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        <title>Whitehat SEO</title>
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        <itunes:author>Whitehat SEO</itunes:author>
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            <title>Sandler Whitehat - Case Study - HubSpot Sales CRM Implementation</title>
            <link>http://video.whitehat-seo.co.uk/sandler-whitehat-case-study</link>
            <description>&lt;p&gt;Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sandler-whitehat-case-study"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 15 Feb 2024 19:21:13 GMT</pubDate>
            <media:title>Sandler Whitehat - Case Study - HubSpot Sales CRM Implementation</media:title>
            <itunes:summary>Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.</itunes:summary>
            <itunes:subtitle>Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub....</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>15:22</itunes:duration>
            <media:description type="html">&lt;p&gt;Our teams brought complementary strengths to bring Sandler's vision to life within HubSpot. Digifianz leveraged its expertise in sales process design, refining Sandler's established methodology to function seamlessly within HubSpot Sales Hub. Meanwhile, Whitehat SEO played a lead role in the technical implementation, bringing a high level of HubSpot expertise, CRM skills and knowledge of the UK market.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/sandler-whitehat-case-study"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/94611537/6346ac50a0fddd374e5f16bb9f731756/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>case study</category>
            <category>crm implementaiton</category>
            <category>hubspot</category>
            <category>sales training</category>
            <category>Sandler</category>
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            <title>Will AI Replace Salespeople?</title>
            <link>http://video.whitehat-seo.co.uk/will-ai-replace-salespeople</link>
            <description>&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;London HUG 2023&lt;br /&gt;
Jeremy Thomson, Sandler&lt;br /&gt;
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/will-ai-replace-salespeople"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 May 2023 11:43:49 GMT</pubDate>
            <media:title>Will AI Replace Salespeople?</media:title>
            <itunes:summary>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
London HUG 2023
Jeremy Thomson, Sandler
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.</itunes:summary>
            <itunes:subtitle>Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517
London HUG 2023
Jeremy Thomson, Sandler
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>47:29</itunes:duration>
            <media:description type="html">&lt;p&gt;Slide deck available here: https://info.whitehat-seo.co.uk/hug-20230517&lt;/p&gt;
&lt;p&gt;London HUG 2023&lt;br /&gt;
Jeremy Thomson, Sandler&lt;br /&gt;
Sandler is the world’s largest sales training company with over 250 locations in 27 countries providing over 500,000 hours of training annually.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/will-ai-replace-salespeople"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968556/86090037/8a654e006379bb869897c24aedd3c02d/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>AI</category>
            <category>hubspot user group</category>
            <category>sales</category>
            <category>sales training</category>
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        <item>
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            <title>How To Run A Remote Sales Team</title>
            <link>http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team</link>
            <description>&lt;p&gt;1. How to Set up Your Remote Sales Team for Success&lt;br /&gt;
by Brian Bresee&lt;/p&gt;
&lt;p&gt;Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:&lt;/p&gt;
&lt;p&gt;Structure your teams days&lt;br /&gt;
Manage performance with data&lt;br /&gt;
Have fun, support one another, and build relationships remotely as a team&lt;/p&gt;
&lt;p&gt;2. How to Get Your Remote Sales Team to Hit Target&lt;br /&gt;
By Andrei Sochala&lt;/p&gt;
&lt;p&gt;Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:&lt;/p&gt;
&lt;p&gt;Not miss any remaining revenue opportunities by being laser-focused&lt;br /&gt;
Strengthen relationships with your prospects despite the distance&lt;br /&gt;
Prepare for the future by reworking your current pipeline following a sales methodology&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Sun, 03 May 2020 12:55:08 GMT</pubDate>
            <media:title>How To Run A Remote Sales Team</media:title>
            <itunes:summary>1. How to Set up Your Remote Sales Team for Success
by Brian Bresee
Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:
Structure your teams days
Manage performance with data
Have fun, support one another, and build relationships remotely as a team
2. How to Get Your Remote Sales Team to Hit Target
By Andrei Sochala
Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:
Not miss any remaining revenue opportunities by being laser-focused
Strengthen relationships with your prospects despite the distance
Prepare for the future by reworking your current pipeline following a sales methodology</itunes:summary>
            <itunes:subtitle>1. How to Set up Your Remote Sales Team for Success
by Brian Bresee
Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:
Structure your...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>41:50</itunes:duration>
            <media:description type="html">&lt;p&gt;1. How to Set up Your Remote Sales Team for Success&lt;br /&gt;
by Brian Bresee&lt;/p&gt;
&lt;p&gt;Brian will speak from his experience as a remote sales manager and share his best tips and tricks on setting up your remote sales team for success. Learn how to:&lt;/p&gt;
&lt;p&gt;Structure your teams days&lt;br /&gt;
Manage performance with data&lt;br /&gt;
Have fun, support one another, and build relationships remotely as a team&lt;/p&gt;
&lt;p&gt;2. How to Get Your Remote Sales Team to Hit Target&lt;br /&gt;
By Andrei Sochala&lt;/p&gt;
&lt;p&gt;Andrei will discuss the current challenges sales reps are facing during this working from home period, while the company and managers are still expecting new revenue generation. Learn how to:&lt;/p&gt;
&lt;p&gt;Not miss any remaining revenue opportunities by being laser-focused&lt;br /&gt;
Strengthen relationships with your prospects despite the distance&lt;br /&gt;
Prepare for the future by reworking your current pipeline following a sales methodology&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/how-to-run-a-remote-sales-team"&gt;&lt;img src="http://video.whitehat-seo.co.uk/60445028/62670755/e589844fcda99727ab385a1a68d4a79e/standard/download-4-thumbnail.jpg" width="600" height="375"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>hubspot sales</category>
            <category>inbound sales</category>
            <category>remote selling</category>
            <category>sales strategy</category>
            <category>sales training</category>
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            <title>CRM that Sales Actually Wants to Use</title>
            <link>http://video.whitehat-seo.co.uk/crm-that-sales-actually-wants-to</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Setting Up for Success HubSpot with Sales Hub&lt;/p&gt;
&lt;p&gt;Speaker: John Elmer, CEO - Bayard Bradford&lt;/p&gt;
&lt;p&gt;John Elmer is CEO of Houston, Texas-based Bayard Bradford, a HubSpot Diamond Agency Partner.&lt;/p&gt;
&lt;p&gt;John is a member of the HubSpot Global Partner Advisory Council and his firm runs the Houston HubSpot User Group.&lt;/p&gt;
&lt;p&gt;John works with executives who are ready to digitally tranform their sales and marketing to drive revenue growth. He has over 30 years of sales and marketing experience in energy, technology, industrial products, manufacturing, ecommerce and professional services.&lt;/p&gt;
&lt;p&gt;Bayard Bradford has a HubSpot integration platform on the HubSpot App Marketplace called Datawarehouse.io.  It easily connects HubSpot to other cloud software. John serves on the board of directors of the Numerical Algorithms Group in Oxford, UK.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/crm-that-sales-actually-wants-to"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543314/59213908/d966e5d3187f47aed818eeaf6ed24520/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 03 Jan 2020 18:02:36 GMT</pubDate>
            <media:title>CRM that Sales Actually Wants to Use</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Setting Up for Success HubSpot with Sales Hub
Speaker: John Elmer, CEO - Bayard Bradford
John Elmer is CEO of Houston, Texas-based Bayard Bradford, a HubSpot Diamond Agency Partner.
John is a member of the HubSpot Global Partner Advisory Council and his firm runs the Houston HubSpot User Group.
John works with executives who are ready to digitally tranform their sales and marketing to drive revenue growth. He has over 30 years of sales and marketing experience in energy, technology, industrial products, manufacturing, ecommerce and professional services.
Bayard Bradford has a HubSpot integration platform on the HubSpot App Marketplace called Datawarehouse.io.  It easily connects HubSpot to other cloud software. John serves on the board of directors of the Numerical Algorithms Group in Oxford, UK.</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Setting Up for Success HubSpot with Sales Hub
Speaker: John Elmer, CEO - Bayard Bradford
John Elmer is CEO of Houston, Texas-based Bayard Bradford, a HubSpot Diamond Agency Partner.
John is...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>47:47</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Setting Up for Success HubSpot with Sales Hub&lt;/p&gt;
&lt;p&gt;Speaker: John Elmer, CEO - Bayard Bradford&lt;/p&gt;
&lt;p&gt;John Elmer is CEO of Houston, Texas-based Bayard Bradford, a HubSpot Diamond Agency Partner.&lt;/p&gt;
&lt;p&gt;John is a member of the HubSpot Global Partner Advisory Council and his firm runs the Houston HubSpot User Group.&lt;/p&gt;
&lt;p&gt;John works with executives who are ready to digitally tranform their sales and marketing to drive revenue growth. He has over 30 years of sales and marketing experience in energy, technology, industrial products, manufacturing, ecommerce and professional services.&lt;/p&gt;
&lt;p&gt;Bayard Bradford has a HubSpot integration platform on the HubSpot App Marketplace called Datawarehouse.io.  It easily connects HubSpot to other cloud software. John serves on the board of directors of the Numerical Algorithms Group in Oxford, UK.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/crm-that-sales-actually-wants-to"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543314/59213908/d966e5d3187f47aed818eeaf6ed24520/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=d966e5d3187f47aed818eeaf6ed24520&amp;source=podcast&amp;photo%5fid=59213908" width="625" height="352" type="text/html" medium="video" duration="2867" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/49543314/59213908/d966e5d3187f47aed818eeaf6ed24520/standard/download-4-thumbnail.jpg" width="600" height="338"/>
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            <category>crm</category>
            <category>crm implementaiton</category>
            <category>hubspot sales</category>
            <category>sales training</category>
        </item>
        <item>
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            <title>Grow Better - Inbound Sales: London HUG 201904</title>
            <link>http://video.whitehat-seo.co.uk/grow-better-inbound-sales-london</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.&lt;/p&gt;
&lt;p&gt;We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.&lt;/p&gt;
&lt;p&gt;The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.&lt;/p&gt;
&lt;p&gt;That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum.  Funnel fails to capture to the power of momentum.&lt;/p&gt;
&lt;p&gt;That’s where the flywheel comes into play.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: April 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/grow-better-inbound-sales-london"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543329/51951101/a450282fa377e979e230dc86cf136e60/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/51951101</guid>
            <pubDate>Tue, 07 May 2019 20:30:38 GMT</pubDate>
            <media:title>Grow Better - Inbound Sales: London HUG 201904</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.
We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.
The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.
That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum.  Funnel fails to capture to the power of momentum.
That’s where the flywheel comes into play.Event: London HubSpot User GroupEvent Date: April 2019Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>25:15</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.&lt;/p&gt;
&lt;p&gt;We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.&lt;/p&gt;
&lt;p&gt;The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.&lt;/p&gt;
&lt;p&gt;That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum.  Funnel fails to capture to the power of momentum.&lt;/p&gt;
&lt;p&gt;That’s where the flywheel comes into play.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: April 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/grow-better-inbound-sales-london"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543329/51951101/a450282fa377e979e230dc86cf136e60/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>hubspot</category>
            <category>hubspot user group</category>
            <category>HUG</category>
            <category>HUG London</category>
            <category>inbound sales</category>
            <category>sales training</category>
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        <item>
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            <title>Build A Standardized Sales Process Brian Sexton: London HUG 201904</title>
            <link>http://video.whitehat-seo.co.uk/build-a-standardized-sales-process</link>
            <description>&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;
&lt;p&gt;Why does your business need a sales process?&lt;br&gt;
Scalable, predictable and an easy way to learn for new hires&lt;br&gt;
Easier to measure which parts of the process work or don’t work well&lt;br&gt;
Makes it easier to quickly filter out bad-fit prospects&lt;br&gt;
Saves time and enables you to qualify out&lt;br&gt;
It’s a simple, structured and pleasant buying experience for the customer&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/build-a-standardized-sales-process"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543319/51950512/46d03ce0d55e6e1099ec1a9dae0eedcd/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 07 May 2019 19:56:07 GMT</pubDate>
            <media:title>Build A Standardized Sales Process Brian Sexton: London HUG 201904</media:title>
            <itunes:summary>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Why does your business need a sales process?
Scalable, predictable and an easy way to learn for new hires
Easier to measure which parts of the process work or don’t work well
Makes it easier to quickly filter out bad-fit prospects
Saves time and enables you to qualify out
It’s a simple, structured and pleasant buying experience for the customerEvent: London HubSpot User GroupEvent Date: June 2019Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>https://www.whitehat-seo.co.uk/hubspot-user-group-london
Why does your business need a sales process?
Scalable, predictable and an easy way to learn for new hires
Easier to measure which parts of the process work or don’t work well
Makes it easier...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>39:10</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/hubspot-user-group-london"&gt;https://www.whitehat-seo.co.uk/hubspot-user-group-london&lt;/a&gt;
&lt;p&gt;Why does your business need a sales process?&lt;br&gt;
Scalable, predictable and an easy way to learn for new hires&lt;br&gt;
Easier to measure which parts of the process work or don’t work well&lt;br&gt;
Makes it easier to quickly filter out bad-fit prospects&lt;br&gt;
Saves time and enables you to qualify out&lt;br&gt;
It’s a simple, structured and pleasant buying experience for the customer&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/p&gt;&lt;p&gt;&lt;b&gt;Event Date&lt;/b&gt;: June 2019&lt;/p&gt;&lt;p&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/build-a-standardized-sales-process"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543319/51950512/46d03ce0d55e6e1099ec1a9dae0eedcd/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>brian sexton</category>
            <category>hubspot</category>
            <category>hubspot sales</category>
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            <category>HUG</category>
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            <title>Inbound Sales - Dan Tyre Part 3: London HUG 201803</title>
            <link>http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3</link>
            <description>&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/27321984/afbfadf4251c8ffd1f55c21f6ec170b9/standard/download-3-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27321984</guid>
            <pubDate>Fri, 15 Feb 2019 13:49:22 GMT</pubDate>
            <media:title>Inbound Sales - Dan Tyre Part 3: London HUG 201803</media:title>
            <itunes:summary>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>39:29</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/inbound-sales-dan-tyre-part-3"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288170/27321984/afbfadf4251c8ffd1f55c21f6ec170b9/standard/download-3-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>dan tyre</category>
            <category>Hubspot</category>
            <category>Hubspot user group</category>
            <category>HUG</category>
            <category>inbound sales</category>
            <category>LondonHUG</category>
            <category>London HUG</category>
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            <title>Dan Tyre Part 1 Inbound Sales: London HUG 201803</title>
            <link>http://video.whitehat-seo.co.uk/dan-tyre-part-1-inbound-sales</link>
            <description>&lt;p&gt;&lt;div&gt;&lt;b&gt;Event&lt;/b&gt;: London HubSpot User Group&lt;/div&gt;&lt;div&gt;&lt;b&gt;Event Date&lt;/b&gt;: March 2018&lt;/div&gt;&lt;div&gt;&lt;b&gt;Book your ticket for the next HUG&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="https://www.whitehat-seo.co.uk/nexthug"&gt;https://www.whitehat-seo.co.uk/nexthug&lt;/a&gt;&lt;/div&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/dan-tyre-part-1-inbound-sales"&gt;&lt;img src="http://video.whitehat-seo.co.uk/27288172/27322599/47afa7923f997fd897addd9c45a1bb56/standard/download-3-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/27322599</guid>
            <pubDate>Fri, 15 Feb 2019 13:48:52 GMT</pubDate>
            <media:title>Dan Tyre Part 1 Inbound Sales: London HUG 201803</media:title>
            <itunes:summary>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:summary>
            <itunes:subtitle>Event: London HubSpot User GroupEvent Date: March 2018Book your ticket for the next HUGhttps://www.whitehat-seo.co.uk/nexthug</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:12:13</itunes:duration>
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